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Large format print (LFP), also known as wide format print (WFP), can be a spectacular marketing tool for businesses of all kinds. Nothing makes quite the impact that LFP can, quite literally commanding the attention of anyone in its vicinity. For this reason, large format print is a great way to help businesses garner attention, and, as a result, sales.
However, marketing in this way is not foolproof. Size alone cannot offset the inefficacy of a poorly executed print project, and as LFP is considered by many printers to be a specialty service, choosing the wrong print shop can often result in a wasted investment. For this reason, it’s important to work with a printer that can deliver quality results.
At Omega High-Impact Print Solutions, we’re proud to say that over the years, we’ve been able to make a name for ourselves as a leader in large format print for more reasons than one. Even though our expertise is exemplified in our previous work, which you can view here, we’re going to tell you exactly why you’ll want to choose us for all your future large format printing needs.
1. Equipment
It goes without saying that no job can be done properly without the right tools. When it comes to creating large format print materials, this rings especially true. Being the specialty print that it is, specialized machinery is needed to bring LFP projects to life.
Most printers, if they have any LFP capabilities at all, typically depend on one or two machines for all such projects, which limits options for design, substrates, and size. This is not the case with Omega. Between our New Jersey and Florida locations, we have over 10 pieces of state-of-the-art LFP equipment on site, with plans to add more yet!
Just a few of our standout pieces of equipment include:
Vutek H5 Digital LED Printer (seen above)
Produces high quality graphics on substrates up to 120 inches in width, and 2 inches thick.
HP Latex 570 Printer
Yields print specialized for outdoor use up to 64 inches in width.
Epson Stylus Pro 9900
Prints on virtually any type of media up to 44 inches in width.
Heidelberg Speedmaster SM74-6P+L
Great for large runs, suitable for substrates up to 20 x 29 inches with 6 color dedicated tower coaters.
Zund High Performance G3 3-XL1600 Digital Router & Cutter
Cuts, kiss-cuts, creases, perforates, scores, engraves & marks various substrates up to 89 x 126 inches in area, and 4.3 inches thick.
While this abridged list by no means catalogs the entirety of Omega’s LFP equipment, it does provide insight as to the range and quality of the machinery that has helped solidify Omega as a leader in wide format print.
2. Experience
Large format print, while an extremely effective marketing tool, is an investment, nonetheless. Nobody wants to put a significant amount of money into a sloppy, ineffective piece of print. In fact, poorly executed print marketing could even cause you to lose money, giving current and potential customers alike a bad impression. This could taint their trust in you as a business and turn them off from doing business with you.
That is why it’s important to work with a company with as much experience under their belt as Omega. With over 70 years in the biz, we’re no amateurs when it comes to the printing process, including large format. We have seen thousands of LFP projects through, from start to finish, over our many decades in service. And it’s reflected in the consistent quality of our work.
Working with an inexperienced printer can not only have an adverse effect on the quality of your large format print but can also negatively impact lead time and overall cost. A printer that lacks knowledge and experience, is much more likely to outsource work they lack the competency to complete themselves. They may not have the necessary materials to complete a large format print project on hand, resulting in them having to rush order supplies. All of this will make for slower service at a higher cost.
When you partner with Omega, a highly experienced large format printer, these issues become virtually nonexistent.
3. Installation
When it comes to installing large format print, it’s never cut and dry. As much as we would love it to be a simple process that any Average Joe can accomplish, this is rarely the case.
More often, installing LFP requires specific tools and techniques that only a professional installation team can provide. Luckily, Omega offers our own installation services, eliminating the need to put time and effort into finding a third-party installer. Plus, you can take comfort in the fact that Omega's team specializes exclusively in the type of installation you’re looking for, whereas a third-party installer most likely offers generalized services.
Our specialized installation can prove to be a lifesaver in more ways than one, for anyone looking to invest in large format print. For one, using Omega’s LFP installation services means that you are assured that your print will be installed safely and properly. This means you won’t have to worry about whether your final product will look bad, whether you will suffer property damage, or whether you or others will be harmed during or after installation is complete. This is especially important when hanging LFP over sidewalks, walkways, and entryways, because if it falls and hurts someone below, you would be liable.
When done correctly, large format print can be a huge game changer for any business looking to boost their marketing efforts. However, it’s important to remember that not all printers are created equally and choosing the wrong one can result in a poor finished product, wasted time, wasted money, and wasted opportunity.
Luckily, when you consider our superior equipment, experienced team, and specialized installation services, the right choice couldn’t be clearer. Put simply, choosing Omega High-Impact Print Solutions for all your large format printing needs is a no-brainer!
Written by Omega High-Impact Print Solutions Marketing Manager, Emily Steel
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