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You’ve probably heard before that incorporating email blasts into your marketing strategy is a winning solution. And time after time, you’ve made excuses like...
“I don't have the time to write emails all the time.”
“Email marketing will not fit into my budget.”
“Customers will think it's spam.”
Stop putting it off!
Reaching customers in 2020 has become a constant and ever changing challenge, more now than ever before. Because of the world-wide pandemic, consumers are staying home and utilizing online options. Gone are the days of face-to-face communication - shaking hands and giving out business cards to prospective customers. Face to Face meetings to demonstrate your product or service have become limited and digital marketing has become the leader in reaching those lost consumers.
We want to help you understand the ins-and-outs of email marketing and how it can help your business in 2020.
First things first… what is email marketing?
Email marketing is the utilization of your email to promote your business’s products and or services.
What does email marketing do?
It helps bring awareness to your current offerings and or latest items to sell to your audience.
It helps to generate awareness about your business’s brand identity and overall image.
Keeps the attention of your audience while they are in between or waiting for their next purchase from your business.
It drives traffic to any source you want to be noticed by your customers.
Therefore, email marketing can help drive awareness and attention to your business and build relationships with your audience.
Here’s why you should use it...
Email marketing is one of the most cost effective forms of marketing to this day! Owning an email address is FREE, and since the majority of consumers in this digital era own or have operated a device with internet; chances are they own an email address.
It is projected, by Radicati, that an average 4.25 billion email users will sustain an average of 1.86 email accounts by 2022. Owning an email address is essential to performing many things online, like signing up for instagram or online banking statements; the majority of consumers with internet will possess an email address.
When you are reaching out to the people on your email list, you are the direct owner of your email lists. Social media accounts with X amount of followers can be deleted and or suspended at any given time; which in return, deletes your leads collected, your voice and following. With email, no source can take away your leads, voice or following collected over time.
Even though in the recent years social media has been on the rise, email is still considered the best way to communicate to consumers because they check their emails on a daily basis. And since it is still considered to be the best form of communication, Radicati explains that email has a 3x higher conversion rate over social media.
So if email marketing holds a 3x higher conversion rate over social media, it's cost effective, it's ultimately free to utilize and approximately 4.25 billion consumers will own an email address by 2022; why push it off?
No more excuses. If you are still feeling on edge about email marketing, we are here to help! Our team at Omega High Impact Print Solutions specialize in email marketing and data management - making us experts in email campaign design, data conversions, proper scheduling and targeting to fit your business needs. Call us today at +1 (609) 645 1940 OR click here to fill out our contact form today!
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