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Jun 27, 2022

The Advantages of Using POP Signs for Your Marketing Projects


Point-of-purchase signs are marketing tools that are designed to increase consumer interest by drawing attention to an organization's products, services, and promotions. The main objective of these POP signs are to influence the consumer to buy the product that it is advertising. These signs are usually placed next to the product it is advertising, and these are usually found near where a consumer would make their purchase. POP signage gets people to notice the merchandise and gets it sold. Here at Omega, we can help you with all your POP signage needs, and tell you about the advantages of using POP signs as a marketing strategy.

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Point-of-Purchase (POP) displays, are an eye-catching print marketing material used for displaying and drawing attention towards a business's products.


Are POP Displays Effective?


Point of Purchase displays are one of the most effective strategies when it comes to marketing techniques. POP displays are designed to draw customer’s eyes to the product, even if that product may be mixed among others. When items are noticed and called out, customers tend to be more likely to buy them. Even products that are not on sale, if they have POP signage, will do better than on-sale items with no signage. Having a professional and reliable print provider like Omega, is a crucial step in making sure that your POP signage will be effective.


Is POP Signage Expensive?


POP signs are actually one of the most inexpensive types of advertising there is. The main reason for this is because the return on investment of these signs is massive without having to expend too much effort or expenses. The materials used to create these signs won’t put a hole in your wallet, and can be customized for every situation possible. Omega’s digital printing services are affordable and we make sure to get your project back to you quickly.


Where are POP Displays Found?


You can find POP displays in a wide variety of places. From grocery and convenience stores to trade shows and major events, POP signs can be found in more places than you think. There have probably been countless times that you have walked past one of these signs or even been influenced by them and haven't noticed. How many times have you been near the checkout area, just about to purchase your items, and you just needed to grab that chocolate bar with the big sign and basket display right before the cashier. It’s irresistible because you are on your way out, and it's convenient for you to grab something right before you checkout.


Ways to Get Maximum Effect with POP Signage

  • Make your message easy to understand

  • Know your audience

  • Make sure your signage is in a visible and easily accessible area

  • Make sure you are using the correct type of signage

  • Be direct and straight to the point

  • Make signs eye-catching

  • Make words legible and easy to read



Looking for a printing company near you that can make your custom designs come to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today!


Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi


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