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Written by Gracie Steel, Digital Marketing Assistant at Omega High-Impact Print Solutions
As the holiday season approaches, businesses struggle to stand out in an over-saturated market. And while digital marketing continues to dominate year over year, print marketing remains a significant strategy for getting noticed, making a lasting impression, and generating meaningful conversions. In this blog post, we will explore the power of printables during the holidays.
Physical = Memorable
Tangible print materials like brochures, flyers, and direct mail pieces stand out from the crowd. Since businesses are continuously pumping out digital ads during this time, printed materials can pique all of the human senses, creating a memorable experience for the recipient. This leads to higher engagement and brand recall.
Personalization
Holiday print campaigns can be personalized in a number of ways. Whether it's customer names, tailored messages, or seasonal designs, a personal touch capitalizes on the pathos of the holiday season, fostering stronger connections with customers and encouraging them to visit your website, filling out a form, completing a purchase, or any other desired action.
Seasonal Offers
Combined with coupons, exclusive deals, and promotions, holiday campaigns are more impactful when presented in a format that customers can hold onto. This can spur last-minute in-store visits, online browsing, and last-minute purchases.
Less Digital Competition
The digital world is cluttered with digital advertisements during the holidays. Print marketing can cut through the noise, allowing brands to engage with customers in a more organic, less-disruptive way that gives consumers control to view and engage on their own terms.
Brand Trust
High-quality print materials promote professionalism and trustworthiness. A study conducted by Fundera reports that 70% of customers say direct mail is more personal than digital interactions, and 82% of people trust direct mail marketing. For many, printed ads feel more legitimate than digital ads, which is ideal for an online-shopping focused holiday season when customers are placing their trust in new brands, products, and services.
Holiday Themes
Print materials can capitalize off of festive designs more than their digital counterparts. Whether it's special packaging, gift guides, or holiday cards, seasonal print helps channel the holiday spirit in ways that digital advertisements often can't.
Complement to Digital Marketing
Integrate print and digital marketing efforts for maximum impact during your holiday campaigns. For example, print materials can include QR codes or links that drive traffic to your e-commerce site, creating an effective, measurable shopping experience across multiple touch points.
Interested in holiday printables that drive results? Place your trust in our experts at Omega High-Impact Print Solutions to bring your vision to life. Click here to request a FREE quote, give us a call at (609) 645-1940, or shoot us a direct message on any of our social media platforms to get started on your print project today!
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