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By Gracie Steel, Digital Marketing Assistant at Omega High-Impact Print Solutions
No matter if you're promoting a product, service, or yourself, the goal of an email pitch is always the same - to grab the recipient's attention, convey your message, and elicit a positive response (i.e. landing your dream client). That's precisely why we've created this guide - to help you incorporate tactics proven to be effective while avoiding practices that could deter you from converting leads into valuable clients.
Let's get started!
Step 1: Understand Your Audience & Personalize Your Message
It's tempting to create a universal email pitch template to mass send to potential leads. However, this can come across as insincere and unprofessional to the recipient. Before you begin writing your email, research your point of contact. Look into their background, interests, and any recent work they’ve done that relates to your pitch.
This allows you to tailor your message specifically to their needs and preferences.
Step 2: Create a Compelling Subject Line
The subject line is the the first thing your recipient will see when your message comes through. That's why it's important to make it compelling enough to make them want to open it.
Here are five examples of how you can approach your subject line:
Personalization
Ex: Your Brand, [Name], Deserves the Best – Explore Our Marketing Solutions!
Spark Curiosity
Ex: The Missing Piece to Your [Problem/Challenge] Solution
Use Proof or Results
Ex: $10,000 From a Dead List – You Could Be Next!
Urgency or Scarcity
Ex: Don't Wait! Get a Free Quote on Print Services Before the Offer Ends.
Story or Relevance
Ex: How [Client's Name] Disrupted Their Market with Our Help
Step 3: Capture Attention with a Strong Opening Hook
If you're successful in peaking interest through your subject line, you must include an opening hook that will keep them engaged enough to finish the pitch. The best way to do this is to give a compliment, mention a mutual connection, or reference something related to them.
Step 4: State Your Purpose & Emphasize Value Proposition
Now it's time to get straight to the point. Clearly state why you’re writing and what you hope to achieve. Be concise and specific about what you're offering or requesting.
Don't just stop there. Explain how your partnership will directly benefit your point of contact or their company. Allow the recipient to visualize how your offer will solve a problem or meet a need they have.
Step 5: Include a Professional Closing
Finish your email with a professional sign-off. Include your full name, job title, company, and contact information.
Writing the perfect email pitch requires attention to detail, personalization, and a focus on value. By following these steps and adjusting them to fit your unique situation, you’ll be well-equipped to create pitches that grab attention and drive results.
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