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Jul 25, 2022

How Real Estate Investors Can Succeed Through Print Marketing

For realtors, developers, and property managers alike, taking advantage of effective real estate marketing materials is essential to closing on any sale. From first-time homebuyer guides and property information inserts to Open House banners and Just Listed postcards, let us give you the keys to successful print marketing.

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These Lawn Signs were printed by Omega High Impact Berkshire Hathaway Homeservices. They serve as a great tool to directly advertise to their target audience.

Stand Out from the Crowd with Print

The average home buyer or seller sees more than 5,000 digital advertisements every day through social media and online real estate sites. It’s gotten so bad that over 86 million people have set up some sort of ad-blocking software to try and escape these ads. How about your email campaigns? The average office worker receives about 120 emails a day. This means that you could be getting lost in a sea of spam and junk, in turn losing your connection to your audience. Print advertising materials such as a brochure, flier, or business card will give your prospect something to hold onto that they can engage with when they have the time to fully receive your message.

Print Marketing Materials for Real Estate

There are many types of print marketing materials that real estate agents can and should use on a regular basis. These materials find their way directly into the hands of your target audience. They immediately offer branding benefits and convey essential information, and they can also be saved for later use. Each of these types of print marketing materials plays a different and essential role and should be incorporated into your marketing efforts to some degree.


Business Cards

Your success as a real estate agent is rooted in your ability to make many personal connections. By handing out your relevant details on a business card, you are essentially taking a crucial step to move that initial connection to the next level. Essentially, a business card is an invitation for the recipient to get in touch with you. You can also add a business card to mailed letters and other enclosed marketing materials.


Brochures

Whether you are going door-to-door in your community or you are sending out a mailer, brochures provide you with a convenient, and concise way to convey important information. Brochures may be saved for future reference and even passed from neighbor to neighbor within a community. They serve an important purpose at the moment they are received, and they can continue to benefit the real estate agent and the recipient long afterward.


Postcards

In the digital age that we live in, sending out postcards can seem outdated. However, postcards continue to serve a crucial role in successful real estate agents’ marketing efforts. Postcards are easy to create and affordable to mail. More than that, because there is no envelope involved, the recipient can view the message immediately. Often, postcards are used for real estate farming because of these and other benefits. Through farming, you can establish and build your brand, position yourself as a local market expert and stay in touch with your target audience.


Looking for a printing company near you that can bring your custom designs to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today!


Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi


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