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By Gracie Steel, Digital Marketing Assistant at Omega High-Impact Print Solutions
Content calendars are an effective way to help you stay organized and consistent in your digital marketing efforts. Follow along as we reveal the essential steps to creating a social media calendar so you can manage and optimize your content planning, development, and delivery.
Let's get started!
Step 1: Define Goals and Audiences
Determine what you would like to achieve with your content. Do you want to tell more people about your product, service, or mission? Do you want to increase engagement, or get more people to follow your social media accounts? How about generating leads, driving traffic to your site, or getting people to perform certain conversion actions?
Understand who your audience is and what interests them. Analyzing competitors, conducting market research, creating personas, and studying social media analytics are just a few ways to do this.
Step 2: Choose Content Types and Channels
Select the type of content you want to create. This can include graphics, short- and long-form videos, blog posts, podcasts, infographics, checklists, case studies and more.
Then, decide where you'll share each type of content, like a website, social media platform, or streaming service.
Step 3: Research and Brainstorm Content
Use web tools to find relevant topics, keywords, and industry trends. There are free online resources that allow you to search a particular topic and view top search queries like Google Trends, Answer the Public, and Ubersuggest.
Audit competitors on what what types of content performs well and note any gaps in their strategy. Analyze their most popular posts, keywords they rank for, and the engagement they receive.
Step 4: Create a Calendar Template
There's many free tools to centralize your social media content like Google Sheets, Google Calendar, and Canva. Here at Omega High-Impact Print Solutions, we utilize Google Sheets and use a subscription-based platform to schedule and automatically post our content across multiple platforms.
Step 5: Plan Themes and Topics
We recommend planning content ideas monthly or quarterly. There are several things you can integrate into your planning:
Industry Events and Conferences
Seasonal Changes
Public Holidays
Product Launches or Announcements
Trending Topics and News
Content Series
Repurposing Content
Step 6: Assign Responsibilities and/or Deadlines
Delegate tasks or projects to team members and set clear deadlines for content creation and review. This ensures streamlined collaboration, improved accountability, and the timely distribution of quality content.
Step 7: Develop a Promotional Strategy
Schedule promotions alongside content creation in your calendar. Adjust messaging and timing to ensure your content reaches its full potential.
Step 8: Analyze Performance
Monitor key metrics like traffic, engagement and conversions. Use analytic tools to assess what's working in your strategy and pivot as needed. Most social media platforms have built-in performance tracking insights.
Step 9: Revisit Content Strategy and Adapt
Check your calendar regularly to see if your goals are being met. Tailor your digital marketing strategy based on content performance, audience feedback, or public opinion research methods.
To simplify the process, Omega High-Impact Print Solutions has curated a 30-day FREE content calendar upon subscription. This way, you'll be better equipped to enagage your audience, track your progress, and achieve your marketing goals in half the time.
What are you waiting for? Join the Omega Club today to claim 30 days worth of FREE content ideas.