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OMEGA BLOG
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How to Elevate Your Small Business on Pinterest
Let's walk through the essential steps to optimize Pinterest for your small business, helping you harness its full potential.
Emily Steel

How to Use TypeCraft in Canva (5 Steps)
TypeCraft is an app integrated into Canva that allows you to warp, bend, and twist text to come up with your own unique creation. This ...
Ava Hoch


How to Create a Successful Influencer Marketing Campaign
In this step-by-step guide, we'll walk you through the process of establishing successful partnerships with influencers.
Emily Steel


How to Properly Host an Online Giveaway
Check out our How-To Guide on how to correctly AND legally host a giveaway online.
Emily Steel

Combining Multiple Excel Worksheets
Learn how to combine multiple excel worksheets with the Power Query Tool. This feature is a game changer!
Jamie Cloak


How to Create An Etsy Explore Video
Creating an Etsy Explore video can be a great way to showcase your products and engage with potential customers on the platform.
Ava Hoch


How to Add Alt Text on Instagram
Alt text serves a crucial role in enhancing accessibility and optimizing SEO. It enables screen readers to articulate image descriptions...
Ava Hoch


Seeing Pink: Applying Massively Successful ‘Barbie’ Marketing Campaign Elements to Your Business
Unless you have been living under a rock, you have seen the marketing campaign for Barbie creep into your everyday life. Warner Bros...
Paula Heffley


5 Best AI Marketing Tools (2023)
If you want to learn how to ease your workload and optimize your marketing efforts, this article is for you. Artificial Intelligence (AI)...
Ava Hoch


New Business Launch Strategy
According to the U.S. Census Bureau, there were over 5 million new businesses started in 2022 (42% increase from pre-pandemic levels)....
Paula Heffley


Why Outsourcing Your Marketing Is a Smart Business Move
Marketing your business in-house can be overwhelming and drain your resources. Let’s see why outsourcing your marketing is a smart move.
Emily Steel


Anatomy of an Effective Promotional Banner
Promotional banners are everywhere, from in-store displays to high school football fields. You likely see dozens of banners every day, but..
Paula Heffley


How to Make Content People Actually Want to See
In this blog post, we'll explore some practical tips on how to make social media content that people actually want to see.
Emily Steel


Best Social Media Sites to Grow Your Business
Using social media to advance your business has many benefits. Whether you want to expand visibility, promote products and services...
Gracie Steel


Best Tools for Content Creation
In order to create quality digital content, it's important to know what online tools and apps you need to get it done.
Emily Steel


Utilizing Print Marketing for Recruiting Services
Whether you are recruiting for a job position, enrollment, membership, or other reason, print marketing is a great tool to utilize...
Ava Hoch


Best Practices for Creating an Effective Window Cling
Window clings, also known as window decals or stickers, can be used as a marketing tactic or to simply add appealing visuals to a window...
Ava Hoch


The Importance of Print in Rebranding
The process of rebranding can be time-consuming and challenging, but it is important to go through a thoughtful exercise to ensure it is...
Ava Hoch


Benefits of Multimedia Marketing
Multimedia marketing is a form of marketing that utilizes and integrates multiple mediums, typically a mix of traditional media and...
Ava Hoch


Print Essentials for Universities and Colleges
We know, we know… didn’t the school year just end? While this may be true, as any good professor would tell you, procrastination can be a...
Emily Steel


5 Pre Press Print Tips
Accurate Proofreading There are two types of proofreading that need to take place before a file is ready to be printed. The first kind of...
Paula Heffley

How Printing Companies Reduce Waste
A printing company can print on hundreds of thousands sheets of paper in a given day, depending on how many jobs need to be produced....
Emily Steel


How Window Clings can Amplify Your Marketing Efforts
Signage is a key component of any business’ marketing mix. There are many different types of signs that can benefit a business in their...
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How to Track the Performance of Print Marketing Mediums
We are here to tell you that despite Gen Z bleeding love for digital; Print Marketing Materials are easy to track and outperforms digital.
Emily Steel
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