OMEGA BLOG

Explore our blog for the latest insights, tips, and updates on print solutions and marketing strategies.

Paula Heffley

The Importance of Print for Educational Institutions

K-12 and higher education institutions utilize print in different ways. It’s imperative for faculty to use certain materials to teach...

Paula Heffley

Essential Print for Expo Marketing

Expo marketing is a mixture of trade show booths and portable displays to help grow a business and attract new customers. Expos are...

Paula Heffley

Important Printing Materials for the Hospitality Industry

Today, as the hospitality industry is becoming more popular, the demand for hotels is increasing. This means that the demand for printed...

Paula Heffley

Different Ways Businesses Can Print QR Codes

Today, the use of mobile devices is very popular and businesses are taking advantage of new technology. Information needs to be easily...

Paula Heffley

Print Marketing Materials for Breweries

Incorporating print materials for breweries is vital to the success and operations of the business. There are many different printing...

deliaomega

The Best Places to Distribute Flyers

When it comes to incorporating print in your marketing plan, selecting which print materials to utilize can be a difficult decision....

Emily Steel

The Psychology Behind Your Brand Identity

Brand identity typically refers to how your brand looks, feels, and speaks to people. That said, when most people talk about brand...

Emily Steel

Print Marketing Trends for 2022

The end of 2021 is quickly approaching, which means that now is the time to start thinking about your Print Marketing strategy going into...

Rejuvenate your Marketing with Large Format Printing

deliaomega

PRINT MARKETING

Rejuvenate your Marketing with Large Format Printing

Go big or go Home- That’s always been a strong motto at Omega! And while you might be alarmed to make the decision to go big, we are here...

Emily Steel

Optimizing Your Menu for Maximum Profits

You may think that creating a great menu comes down to quality graphics and legible food descriptions. While these factors do matter,...

Emily Steel

Unique Uses For Business Cards

Business Cards are an incredibly important and useful print material for any business. Traditionally, business cards have acted as a...

Emily Steel

Print Materials Every Healthcare Practice Should Have

Healthcare is one type of service that will always be in demand. Regardless of age, gender, or educational background, for the span of...

How to Convert Leads From Your Print Ads

The ultimate goal of any marketing strategy is to convert as many leads as possible into actual clients. By using print marketing...

Emily Steel

How Print Can Amplify Your Digital Marketing Efforts

Today might be considered the “Digital Age,” but print is most definitely not dead, especially in the world of marketing. In fact, it’s...

Emily Steel

The Importance of Plan-o-grams

If you run a brick and mortar business, chances are you have heard the term “Plan-o-gram” before. This refers to the strategic planning...

Emily Steel

The Importance of Promotional Products

Promotional products are both economical and effective marketing tools that are an excellent way to connect with potential customers....

Emily Steel

How Wall Murals Can Enhance Your Workplace

When it comes to workplace decor, there are many different ways a business may choose to enhance its environment. One great way to...

PRINT MARKETING

How Window Clings can Amplify Your Marketing Efforts

Signage is a key component of any business’ marketing mix. There are many different types of signs that can benefit a business in their...

Emily Steel

Bindery Methods: Which One is Right For You?

Binding is the act of physically assembling sheets of paper within a cover. This may seem like a very basic, cut-and-dry process, but...

Emily Steel

How Die-Cutting Can Enhance Your Print

Die-cutting is a process that uses “dies”, which are cookie cutter-like tools, to cut out, emboss, deboss, and add other textured...

PRINT MARKETING

Choosing the Right Large Format Substrate

When printing a large format project, choosing the proper substrate is crucial. While the art, text, and other elements of your design...

Emily Steel

The Five Essential Elements of any Print AD

So, you’ve decided to invest in a print ad for your business. Simple enough, right? It may seem so. Oftentimes, though, people neglect to...

DESIGN

The Importance of Packaging Design

Chances are, you’re familiar with the old adage, “Don’t judge a book by it’s cover.” While this is a nice sentiment, the truth is, first...

Emily Steel

The Must-Have Print for Weddings

Getting married is considered a huge milestone in most people's lives, which is why the events thrown in its commemoration are often so...

5 6

8 9