OMEGA BLOG

Explore our blog for the latest insights, tips, and updates on print solutions and marketing strategies.

Emily Steel

Online Printers: Are They Really the Way to Go?

Online printers have spiked in popularity over recent years due to their low prices. However, this low cost…well...comes at a cost.

Emily Steel

Your Guide to Luxury Print Marketing

You’re in charge of “X” luxury brand’s marketing strategy. You already know that print, without a doubt, must be involved in your...

Emily Steel

Color Models: What Your Options Are

When it comes to Offset Printing, it's important to choose the right color model. Which one is right for you?

Emily Steel

Getting a Jumpstart on Your Business Holiday Cards

It's never too early to start thinking about how your business is going to prepare and send out company holiday cards. Using these cards...

intern9145

How Real Estate Investors Can Succeed Through Print Marketing

For realtors, developers, and property managers alike, taking advantage of effective real estate marketing materials is essential to...

intern9145

Why You Should Use Door Hangers for Marketing Purposes

There are several advantages to including door hanger advertising in your marketing strategy. If you believe that door hangers are solely...

intern9145

Why Hotels Should Prioritize Print In Their Marketing Strategy

Print Can Bring Your Online Presence Into the Real World In today’s times of everything digital, quality printed materials can help...

Emily Steel

The Advantages of Using POP Signs for Your Marketing Projects

Point-of-purchase signs are marketing tools that are designed to increase consumer interest by drawing attention to an organization's...

Print Essentials for Universities and Colleges

Emily Steel

PRINT MARKETING

Print Essentials for Universities and Colleges

We know, we know… didn’t the school year just end? While this may be true, as any good professor would tell you, procrastination can be a...

Paula Heffley

DESIGN

5 Pre Press Print Tips

Accurate Proofreading There are two types of proofreading that need to take place before a file is ready to be printed. The first kind of...

Paula Heffley

The Future of Lithographic Printing

What the Future Holds for Lithographic Printing Litho, offset, lithography, plate… this kind of printing falls under the category for all...

Emily Steel

Choosing the Right Paper for Your Print Project

Paper is complicated- no one sheet fits every project. Here at Omega, choosing the correct paper stock for our projects is crucial. There...

Emily Steel

How to Speed Along Your Print Job

Here at Omega, we’ve processed many rush jobs for our clients. And we get it! There are a multitude of reasons as to why a client might...

Emily Steel

The Process of Prepress

Prepress is the process of creating a print layout and performing all steps prior to the finalized project. It consists of converting an...

Emily Steel

How Printing Companies Reduce Waste

A printing company can print on hundreds of thousands sheets of paper in a given day, depending on how many jobs need to be produced....

Emily Steel

Why Every Business Needs Print Marketing

In today’s digitally dominating world, some believe print is unnecessary. However, print remains a vital asset to many businesses'...

Paula Heffley

Different Machines for Different Purposes

Printing companies provide services and solutions of varying levels, depending on the specs of the job at hand. These jobs could range...

Paula Heffley

What Your Brand Colors Mean

Branding is an integral aspect of a company and encompasses the design, identity, and vision. It allows for a company to stand out...

Paula Heffley

The Benefits of Floor Decals

Floor decals are adhesive graphics, pressed on a floor surface, used for advertisement purposes across different industries. They are...

Paula Heffley

Why Marketing Agencies Should Outsource Their Printing

There are many functions of marketing agencies that keep them operational. They are responsible for creating, implementing, and...

Paula Heffley

Services Printing Companies Provide In Addition To Printing

Many printing companies offer an array of services that include several methods to ensure accuracy and efficiency of the final product....

Emily Steel

Printing Errors to Look Out For

When outsourcing your print marketing materials to a third party printing company, it is natural to expect perfection. However, some...

noellereinhardtint

Print Materials That Waste Management Companies Should Use

Waste management organizations collect, transport, and dispose of garbage, sewage, and other waste products safely. The increase in waste...

Paula Heffley

How Design Capabilities Can Amplify Print Marketing

Every business consists of a unique story and offering. Visuals and design are vital and allow for consumers to identify a company....

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