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OMEGA BLOG
Explore our blog for the latest insights, tips, and updates on print solutions and marketing strategies.
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Emily Steel
5 Reasons Why Your Business Needs Outdoor Signage
We see outdoor signage everywhere, every day, but we rarely think about how important it really is from a marketing standpoint.
Paula Heffley
Women’s History Month: Women in Print
March is marked as a time to commemorate and celebrate the role of women in American history. For the print industry, which dates back...
Ava Hoch
Utilizing Print Marketing for Recruiting Services
Whether you are recruiting for a job position, enrollment, membership, or other reason, print marketing is a great tool to utilize...
Emily Steel
Print Lingo: A Glossary of Printing Terms
Commercial printing lingo can be difficult to understand for many. If you are one of these people, this list of print terms can help.
Paula Heffley
Print Marketing Trends for 2023
There has been a heavy gravitation toward digital marketing over the past two decades. Many businesses and individuals have relied...
Ava Hoch
Why Print is Still Relevant in the Fashion Industry
With NYFW quickly approaching, we thought we would discuss why print is still relevant in the fashion industry. NYFW is taking place this...
Emily Steel
The Truth About Print: Myth vs. Reality
For one reason or another, there seem to quite a few misconceptions about print. We're here to debunk these myths, and give you the facts.
Paula Heffley
How to Maximize Return on Your Direct Mail Campaign
Many businesses have turned away from printed marketing materials, like direct mail, or substantially reduced their investment in the...
Ava Hoch
Digital Marketing vs. Print Marketing
Marketing is the creative process or activity used to attract and engage an audience. When it comes to marketing a business, there are two..
Emily Steel
Why Omega is Your Go-To for Large Format Print
Large format print (LFP), also known as wide format print (WFP), can be a spectacular marketing tool for businesses of all kinds. Nothing...
Paula Heffley
New Year, New Business… How to Start Marketing
The start of the new year is a time when people wipe the slate clean and start fresh. For some who have an entrepreneurial spirit, the new..
Ava Hoch
Best Practices for Creating an Effective Window Cling
Window clings, also known as window decals or stickers, can be used as a marketing tactic or to simply add appealing visuals to a window...
Ava Hoch
The Importance of Print in Rebranding
The process of rebranding can be time-consuming and challenging, but it is important to go through a thoughtful exercise to ensure it is...
Ava Hoch
Benefits of Multimedia Marketing
Multimedia marketing is a form of marketing that utilizes and integrates multiple mediums, typically a mix of traditional media and...
Paula Heffley
Pre-Print Design Tips
Like all things, there are pros and cons of creating printed materials versus leaving them as digital media. However, with an understanding
Ava Hoch
Printing For Schools
Although you may not have thought of it this way, in addition to being educational institutions, schools are businesses too...
Ava Hoch
Enhance Your Print with Unique Print Techniques: Finishing Effects & Elements
Finishing techniques are added to the print post-press to make it more attractive and eye-catching. These techniques can include unique...
Ava Hoch
How to Improve Marketing with Variable Data Printing
Variable data printing (VDP) is a digital printing form in which variables such as text, graphics, and images may be changed from...
Ava Hoch
POP Displays as an Effective Marketing Tool
POP displays, also known as Point-Of-Purchase displays, are a marketing tactic used to promote specific products and special offers.
Ava Hoch
Tips for Working with a Commercial Printer
Commercial printers produce high-quality products in a quick manner using high-efficiency machines. Many commercial printers specialize...
Ava Hoch
Advantages of Using Third-Party Logistics
Using third-party logistics, or 3PL, can have countless advantages for a business, especially eCommerce or small businesses. Third-party...
Ava Hoch
Essential Printed Materials for Restaurants
Utilizing printed materials is fundamental for a restaurant’s success and encompasses a wide range of uses to help the business...
Ava Hoch
Prep Your Business for the Holidays
Details, details, details! Getting your company ready for the holiday season can be time-consuming and stressful! It is important to plan...
Ava Hoch
How Product Labels Can Improve Consumer Perception
First impressions are critical. Often product labels are the first impression of a brand to consumers. Sometimes, people only purchase...
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