OMEGA BLOG

Explore our blog for the latest insights, tips, and updates on print solutions and marketing strategies.

Ava Hoch

Why Print is Still Relevant in the Fashion Industry

With NYFW quickly approaching, we thought we would discuss why print is still relevant in the fashion industry. NYFW is taking place this...

Emily Steel

The Truth About Print: Myth vs. Reality

For one reason or another, there seem to quite a few misconceptions about print. We're here to debunk these myths, and give you the facts.

Paula Heffley

How to Maximize Return on Your Direct Mail Campaign

Many businesses have turned away from printed marketing materials, like direct mail, or substantially reduced their investment in the...

Ava Hoch

Digital Marketing vs. Print Marketing

Marketing is the creative process or activity used to attract and engage an audience. When it comes to marketing a business, there are two..

Why Omega is Your Go-To for Large Format Print

Emily Steel

MANUFACTURING

Why Omega is Your Go-To for Large Format Print

Large format print (LFP), also known as wide format print (WFP), can be a spectacular marketing tool for businesses of all kinds. Nothing...

New Year, New Business… How to Start Marketing

Paula Heffley

PRINT MARKETING

New Year, New Business… How to Start Marketing

The start of the new year is a time when people wipe the slate clean and start fresh. For some who have an entrepreneurial spirit, the new..

Best Practices for Creating an Effective Window Cling

Ava Hoch

PRINT MARKETING

Best Practices for Creating an Effective Window Cling

Window clings, also known as window decals or stickers, can be used as a marketing tactic or to simply add appealing visuals to a window...

Ava Hoch

PRINT MARKETING

The Importance of Print in Rebranding

The process of rebranding can be time-consuming and challenging, but it is important to go through a thoughtful exercise to ensure it is...

Ava Hoch

PRINT MARKETING

Benefits of Multimedia Marketing

Multimedia marketing is a form of marketing that utilizes and integrates multiple mediums, typically a mix of traditional media and...

Paula Heffley

Pre-Print Design Tips

Like all things, there are pros and cons of creating printed materials versus leaving them as digital media. However, with an understanding

Ava Hoch

Printing For Schools

Although you may not have thought of it this way, in addition to being educational institutions, schools are businesses too...

Ava Hoch

Enhance Your Print with Unique Print Techniques: Finishing Effects & Elements

Finishing techniques are added to the print post-press to make it more attractive and eye-catching. These techniques can include unique...

Ava Hoch

How to Improve Marketing with Variable Data Printing

Variable data printing (VDP) is a digital printing form in which variables such as text, graphics, and images may be changed from...

Ava Hoch

POP Displays as an Effective Marketing Tool

POP displays, also known as Point-Of-Purchase displays, are a marketing tactic used to promote specific products and special offers.

Ava Hoch

Tips for Working with a Commercial Printer

Commercial printers produce high-quality products in a quick manner using high-efficiency machines. Many commercial printers specialize...

Ava Hoch

Advantages of Using Third-Party Logistics

Using third-party logistics, or 3PL, can have countless advantages for a business, especially eCommerce or small businesses. Third-party...

Ava Hoch

Essential Printed Materials for Restaurants

Utilizing printed materials is fundamental for a restaurant’s success and encompasses a wide range of uses to help the business...

Ava Hoch

Prep Your Business for the Holidays

Details, details, details! Getting your company ready for the holiday season can be time-consuming and stressful! It is important to plan...

Ava Hoch

How Product Labels Can Improve Consumer Perception

First impressions are critical. Often product labels are the first impression of a brand to consumers. Sometimes, people only purchase...

Ava Hoch

5 Capabilities of Letterpress Printing

Letterpress printing is the oldest traditional printing technique that dates back to the 1400s. Letterpress, or typographic printing...

Ava Hoch

Advantages of Vehicle Wraps as a Marketing Tactic

Looking to boost sales by marketing in a unique way? Vehicle wraps are a mobile billboard for your company!

Emily Steel

Digital vs. Offset Printing Explained

You may have heard these terms thrown around when speaking to someone about printing your materials and probably didn’t know the...

Emily Steel

Essential Print Materials for any Nonprofit

In light of the events of the previous few years, it may be easy for some to assume that digital marketing techniques have rendered print...

Emily Steel

5 Ways to Stand Out at a Tradeshow or Conference

Why purchase a space at a trade show or conference if you don't get a return on your investment? Learn 5 ways to stand out at such an event.

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